Who are we?
Who We Are
At 1st, we don't believe in magic pills.
We believe in serious, science-based support for hair health – that respects how the body truly works.
We also experienced hair loss.
Like most people, we hoped that one capsule a day would solve everything.
After months of disappointment with local Israeli products, we realized the problem wasn't with us – but with the formulas.
So we did what most people don't:
We delved into research and started looking outside of Israel.
How Our Supplements Were Born
When researching leading hair support brands in the USA, we saw a clear pattern:
They don't settle for symbolic dosages.
Most use about 4 capsules a day – with high, clinically relevant dosages of key ingredients.
We reviewed the best formulas, read the research behind them, and worked with professionals to build what we call the "Master Formula" – here in Israel:
• 4 capsules a day for a significant daily dose
• Over 20 active ingredients selected based on scientific literature
• Support for internal factors affecting hair – stress, micronutrient reserves, blood flow, and more
No stories.
No "one capsule and that's it."
A serious and structured approach to long-term hair support.
How Our Helmets Were Born
During our research, we discovered that in the USA and Europe, the field of LLLT
(Low Level Laser Therapy) for hair is rapidly growing.
And in Israel? Almost nothing.
We studied the world's leading brands, examining power, design, safety standards, and clinical data.
Then we asked a simple question:
How do we bring this level of technology to Israel – to a standard we would trust for ourselves and our families?
It took us almost two years to go through approval processes, engineering, and compliance.
We started distribution through professional clinics across the country to prove the product in a controlled and professional environment.
Today, the same technology is also available directly to consumers through our website and digital channels – with the same standards of quality and service.
Our Mission
Our mission is simple:
To provide people in Israel with access to the best and most comprehensive hair support solutions – from the inside and out.
No shortcuts.
No false promises.
Only high-quality supplements and home devices based on:
• Real science
• Correct dosages
• Strict manufacturing standards
• And honest conversation about the process hair truly requires
Hair support is a process.
We built 1st to be the partner we would have wanted to have from day one.